adolescents experienced cyberbullying
15% of 11-, 13- and 15-year-olds in the HBSC study across 44 countries and regions.
WHO/Europe · 2024, data 2021/22 ↗VERIFIED YOUTH BETTER EXPERIENCE
Their world.
Our responsibility.
A better VYBE.
The VYBE badge helps services make their commitment to children’s online safety visible — in their products, on their websites and across their communications. Integrate Valvur.AI, train your team and put the safety pledge into practice to work towards earning it.
An open initiative by Valvur.ai, Passport.GG & Esports.NGO.
VYBEPROTECT.
EMPOWER. TOGETHER.01 — ∞
PROPOSED MARK · INITIATIVE IN DEVELOPMENTEMPOWER. TOGETHER.01 — ∞
01 / WHY WE NEED TO ACT
Growing up online
shouldn’t mean growing up at risk.
Bullying, grooming, scams and harmful content cross platforms. Our response needs to cross them, too.
upset by age-inappropriate content
Of 15-year-olds across OECD countries reported this experience online, based on PISA 2022.
OECD · 2025, data 2022 ↗reports of online enticement
Received by NCMEC’s CyberTipline in 2025. Reports concern suspected exploitation; they are not counts of unique children.
NCMEC · 2025 reporting year ↗Different studies, populations and measures; figures should not be added together. Reporting volumes also reflect reporting obligations and detection.
02 / ABOUT THE INITIATIVE
A better experience.
A visible commitment.
A shared VYBE.
A badge for services that turn their commitment to children’s online safety into action.
VYBE — Verified Youth Better Experience — is a voluntary initiative bringing together Valvur.ai, Passport.GG and Esports.NGO to develop practical tools and shared rules for youth-facing digital services.
Qualifying services will be able to display the VYBE badge in their product, on their website and in their communications. It connects a visible commitment to the safety measures, training and accountability behind it.
Now forming the founding coalition
We’re recruiting pilot services, assessors and supporters. The standard, governance and assessment process are being developed. No marks are being issued through this website.
03 / THE VYBE CHARTER
Three commitments.
Real responsibility.
To earn the badge, services must use Valvur.AI, train their staff and pledge to protect children online. Evidence and review turn these commitments into permission to display it.
01Integrate Valvur.AI.
+
Using Valvur.AI is required to earn and retain the VYBE badge. Integrate the Valvur.AI safety measures agreed for your service’s risks and age groups, keep them active and demonstrate that they work in practice.
- Privacy-preserving age assurance and guardian permissions where required.
- Age-appropriate defaults, contact controls and safeguards against grooming, bullying, scams and harmful content.
- Accessible reporting, human escalation and clear incident response.
- Safer recommendations, purchases and AI interactions, with data minimisation.
02Equip your people.
+
Train staff to recognise and respond to risks affecting children. Make safety part of product decisions and daily operations.
- Role-specific training for product, moderation, support and leadership teams.
- Practice responding to grooming, sextortion, harassment and urgent safeguarding concerns.
- Keep training records, refresh learning and name a responsible safety lead.
03Pledge. Act. Stay accountable.
+
Make a public commitment to protect children’s safety, privacy and rights — and follow it with ongoing action.
- Assess risks, meet applicable legal obligations and involve youth and parent voices.
- Provide evidence for review and address identified gaps.
- Report material changes, renew assessments and accept suspension or withdrawal if requirements are no longer met.
THE PROPOSED VYBE MARK
VYBE
VERIFIED YOUTH
BETTER EXPERIENCE
VISIBLE TRUST. VERIFIABLE PRACTICE.
Earn the badge.
Show what you stand for.
The proposed VYBE badge will give qualifying services a visible way to communicate their commitment to children’s online safety. Permission to display it follows assessment of a specific service, version, age range and market.
- Define the scopeAgree which service, users and markets are covered.
- Integrate Valvur.AI & demonstrateActivate the required safety measures, train staff and put the pledge into practice.
- Review & improveIndependent assessors examine evidence and selected product tests.
- Display, communicate & renewUse the approved badge in your service, website and communications, linked to a public Safety Passport showing its scope and current status.
The mark would not guarantee zero risk or replace legal duties. Proposed rules include remediation, reassessment and withdrawal. Valvur.AI integration is mandatory, but does not by itself earn the badge. Staff training, the pledge and a successful review are also required.
YOUR COMMITMENT, WHERE PEOPLE CAN SEE IT
In your service.
On your site. In your story.
The VYBE badge is designed to travel with the approved service — helping families, users and partners recognise a commitment backed by action.
01 / INSIDE YOUR SERVICE
EXAMPLE SERVICE•••
↗
Play. Connect. Belong.
Children’s safety is part of our experience.
VYBEVerified Youth Better Experience
At the point of participation
Display it on a welcome screen, safety centre or service profile, with a route to the verified scope.
02 / ON YOUR WEBSITE
example.service↗
About · Safety · Contact
VYBEVerified Youth Better Experience
A visible signal for visitors
Add it to your homepage, footer or dedicated safety page, linked to the service’s Safety Passport.
03 / IN YOUR COMMUNICATIONS
A better experience
starts with
safer choices.
VYBEVerified Youth Better Experience
A commitment worth sharing
Use approved badge artwork in social posts, launch announcements, presentations and partner materials.
Illustrative placements — not certified services. Approved services would receive badge assets and usage guidelines. Display must match the assessed scope and current status; expired, suspended or withdrawn badges must be removed.
THE REQUIREMENT BEHIND THE BADGE
Powered by Valvur.AI.
Backed by your actions.
Valvur.AI integration is mandatory. Combine active protection with staff training, the safety pledge and successful review to qualify for permission to display VYBE.
04 / JOIN THE INITIATIVE
Care about children’s safety?
Make that commitment visible.
Integrate Valvur.AI. Train your staff. Pledge to protect.
Join the pilot and work towards the VYBE badge.
FOR GAME DEVELOPERS, PUBLISHERS & ORGANISERS
Make fair play safer play.
Bring safer chat, reporting, age-appropriate purchases and community moderation into the places young people play and compete.
Also looking for child-safety NGOs, researchers, assessors, educators and public institutions.
BUILT THROUGH COOPERATION
Different strengths.
One shared purpose.
valvur.ai ↗
Safety technology
Tools for age, consent, online risk protection and digital resilience.passport.gg ↗
Gaming infrastructure
Identity and participation infrastructure connecting esports communities.esports.ngo ↗
Community & public value
Education, safer communities and cooperation across the gaming ecosystem.We welcome independent expertise to develop the criteria and governance. Assessment decisions should be separate from technology sales, sponsorship and appeals.
05 / SUPPORT THE MISSION
A safer digital future
is a team effort.
Help make better protection accessible to more services, families and communities.
01
Fund practical protectionSupport pilot integrations and access for smaller providers.
02
Invest in peopleHelp develop staff training and resources for families.
03
Grow the movementSupport research, independent review and awareness.
Funding arrangements will be agreed individually. Sponsorship and donations do not influence assessment outcomes or buy a mark.
A FEW THINGS TO KNOW
Shared standards. Clear expectations.
Is VYBE already certifying services?+
No. This is an initiative in development. We are inviting partners to co-create and pilot the criteria, tools and independent assessment process before issuing marks.
Do we need to use Valvur.AI?+
Yes. Using Valvur.AI is a requirement to earn and retain the VYBE badge. The integration must cover the safety measures agreed for your service and remain active. Staff training, the safety pledge and successful assessment are also required; purchasing Valvur.AI alone does not qualify a service.
Where can an approved service use the badge?+
Once approved, a service will be able to use the badge in its app or service, on its website and relevant app-store materials, and in social posts, presentations and other communications about the assessed service. Badge use must stay within the approved scope and validity period, follow brand guidelines and link to the service’s Safety Passport wherever practical. It must be removed if approval expires, is suspended or is withdrawn.
What would a Safety Passport show?+
The exact service and version assessed, age range, jurisdictions, verified practices, assessor identity, assessment and expiry dates, limitations and current status. This public record is planned as part of the pilot.
How do partners access the portal?+
The partner portal is planned for the pilot. Use Partner login to request onboarding or preview the planned workspace. This website does not collect passwords or grant certification.